Here we go again.

America is furious once again because companies just aren’t learning from recent history.

So, as I mentioned on Tuesday, the UFC and Anheuser-Busch announced that Bud Light would be the official beer of the MMA organization, as part of a “nine-figure deal” that also happens to be Dana White & Co’s largest sponsorship ever. In other words, it wasn’t difficult for Dana and the UFC to accept a bag from the anti-American beer conglomerate.

MY LATEST: Don’t Fall For It: Bud Light Is Trying To Win Conservatives Back With Gargantuan (And Fraudulent) UFC Partnership | @DailyCaller https://t.co/GhTBWHVa7K

— Andrew Powell (@AndrewPow3ll) October 25, 2023

That enormous payday could come at a high cost: their audience.

Americans reacted with pure rage, with numerous slamming UFC and asking for a boycott against the brand, not to mention repeated calls for Bud Light. Needless to say, the US hasn’t moved on from the Dylan Mulvaney BS.

Bud Light just spent $100 million on a UFC sponsorship deal to try and cancel out the chicks with dicks ad. No one is drinking Bud Light at any tailgate I’ve been to this fall. Brand is dead: https://t.co/RfCe4AxurB

— Clay Travis (@ClayTravis) October 24, 2023

Bud Light is paying $100 Million to be the official beer of @UFC and you know what? Lighting that money on fire would have been less embarrassing than what’s about to happen. Fighters are gonna hate this. Fans will hate it. The customers aren’t coming back @budlight. Period. You… pic.twitter.com/L15A3jBLAW

— Robby Starbuck (@robbystarbuck) October 25, 2023

Bud Light is sponsoring the UFC again

Will this make it manly or is it forever the Beer for Gay and trans people? pic.twitter.com/EKTpYWeRdl

— Jake Shields (@jakeshieldsajj) October 24, 2023

I don’t blame the UFC for taking in the $100 million bounty from Bud Light, but I also understand conservatives boycotting both businesses as a result of this saga. When you think about it, who wants to be connected with Bill Gates and Dylan Mulvaney?