Despite the company’s best efforts to keep the ad quiet amid the Bud Light boycott, a Miller Lite commercial published for Women’s History Month in March has lately emerged and gone viral.
The feminist advertisement, which was released on March 7, apologizes on behalf of the beer industry as a whole for previous efforts that featured women in bikinis.
The commercial, dubbed “Bad $#!T to Good $#!T,” states that Miller Lite is purchasing old beer promotional materials depicting females in bikinis or other barely there apparel, composting it, and providing the fertilizer to female brewers to use to “grow quality hops.”
The advertisement includes actress and comedian Ilana Glazer, who begins by outlining women’s significance in the history of beer brewing.
“Here’s a little-known fact,” Glazer pointed out. “Women were among the very first to brew beer ever. From Mesopotamia to the Middle Ages, to Colonial America, women were the ones doing the brewing.”
“Look at this s**t! Wild,” she continued.
VISIT OUR YOUTUBE CHANNEL“Today, Miller Lite is on a mission to clean up not just their s**t, but the whole beer industry’s s**t,” Glazer said.
She said that the beer producer has been “scouring the internet for all this s**t and buying it back, so they can turn it into good s**t for women brewers,” referring to the provision of fertilizer to female beer makers.
“Literally, good s**t,” Glazer exclaimed.
Miller Lite turned past advertising campaigns into compost, which was then given to female brewers, according to the commercial.
The two-month-old Miller Lite advertisement, which debuted before the contentious Bud Light promotion with transgender influencer Dylan Mulvaney, reappeared on social media this week. Beer firms were chastised by critics for being out of touch with their customers.
The Citizen Free Press tweeted the ad with the message, “Miller Lite has joined the woke cult.”
The March commercial is difficult to find on the company’s own social media sites, prompting some to suspect Miller Lite tried to hide the ad during the Bud Light boycott.
The advertisement is not available on the beer company’s Twitter or TikTok pages. It’s on Miller Lite’s Instagram, but comments are disabled. It’s also on the brand’s YouTube, but it’s “unlisted,” which means it’s not in the search results or suggestions. It is unknown whether the commercial had previously been released on YouTube or on the company’s other social media sites prior to the outcry.
Coors, Miller Lite & Molson makers told the NY Post that the feminist ad was not even “remotely controversial.”
“This video was about two things: worm poop and saying women shouldn’t be forced to mud wrestle in order to sell beer. Neither of these things should be remotely controversial, and we hope beer drinkers can appreciate the humor (and ridiculousness) of this video from back in March,” a spokeswoman said.
